Silicon Valley, once the birthplace of startups and unicorns, has become a battleground for a new kind of talent — the battle to get the best AI talent. Where companies once offered fat packages and great perks to lure top software engineers and developers, the same companies are now employing playground-like strategies to woo AI researchers.
AI Talent: No More Engineers, Superstars
Since the launch of ChatGPT in late 2022, the world of AI has been revolutionized. The competition that was already fierce has now reached the level of professional athletes. Ariel Herbert-Voss, CEO of RunSybil and former OpenAI researcher, explains it in very interesting terms:
“AI labs hire talent like a game of chess. They have to move fast, and for them every specialized candidate is a pawn — someone is a rook, someone is a knight.”
Tech titans’ hiring war

With giants like OpenAI and Google scrambling to build the best models in the AI space, they need researchers who are “ICs” or Individual Contributors — people whose work can shape the company’s future.
For example, OpenAI’s lead researcher Noam Brown has been wooed by tech giants in 2023 with:
- Lunch with Google co-founder Sergey Brin
- Poker games at Sam Altman’s house
- Meeting investors arriving on a private jet
Even Elon Musk personally calling him to recruit top talent for his AI company xAI.
But Brown chose OpenAI because he got a full team and computing power to focus on his research — even when other offers were more lucrative. “Money isn’t the most important thing, but companies are still willing to pour in millions,” he said.
Tsunami of bonuses and packages
- Some researchers at OpenAI were given retention bonuses of $2 million (about ₹16 crores) and equity of $20 million (₹160 crores), just to prevent them from moving to other companies.
- Those who received offers from Eleven Labs were stopped by giving them a bonus of $1 million.
- Google DeepMind even offered AI researchers packages of up to $20 million per year, and also reduced the stock vesting period from 4 years to 3 years.
It is worth noting here that top engineers in other tech companies also earn an average salary of $281,000 and equity of $261,000 — but AI talent is many times more than that!
10,000 times more effective
The wonder of the AI industry is that its revolution rests on only a few hundred or thousand people. OpenAI CEO Sam Altman tweeted in 2023:
“10x engineers are nice, but 10,000x AI researchers are awesome.”
This meant that a select few AI researchers could have 10,000 times more impact than the average.
The talent wars further flared up when OpenAI CTO Mira Muratti left the company and started a new AI startup. By February, she had added 20 former OpenAI employees to her team, and now has more than 60 people on her team — a startup that doesn’t have a product in the market yet, but is still on track to receive record-breaking investment.
Moneyball techniques in finding talent
The talent shortage has led companies to turn to new and creative recruiting methods. A firm called Zeki Data, which specializes in identifying top AI talent, is today adopting the sports industry’s “Moneyball” strategy to find potential but overlooked talent.
According to their research:
- A company called Anthropic hires researchers with theoretical physics backgrounds.
- Many AI companies are bringing in talent from quantum computing.
Sebastian Bubeck, who joined OpenAI from Microsoft, says, “I have some incredible mathematicians on my team who would never have come into this field if progress hadn’t been so rapid. People from all walks of life are coming to AI now, and these are extremely smart people who really make a difference.”
Conclusion
The war for AI talent in Silicon Valley isn’t just about money or brands — it’s a race to dominate science, technology, and the future. While new models are being created every day, the value of each top researcher is increasing. And in this fast-changing landscape, it’s clear that the next technological revolution will be led by those with the best AI minds.
FAQs
Q1. Why are AI researchers being paid so highly now?
A. Because their unique expertise can drastically influence the success of AI models, companies are treating them like superstar athletes—offering millions just to retain them.
Q2. What makes these AI experts so valuable to companies like OpenAI and Google?
A. A tiny group of individual contributors (ICs) are behind major breakthroughs in AI, and their work can make or break billion-dollar technologies, making them invaluable.
Q3. Is money the main reason researchers choose a company?
A. Surprisingly, no. Many researchers prioritize intellectual freedom, computing resources, and strong teams over the biggest paycheck.
Q4. How are companies finding new AI talent in such a competitive space?
A. Firms are using unconventional methods like sports-style analytics (similar to “Moneyball”) to scout hidden geniuses in fields like physics and quantum computing.
Q5. Has the AI talent war impacted smaller startups?
A. Absolutely. Some startups led by former tech leaders are attracting top-tier talent purely on vision and team strength—even before launching a product.